"The goal of the Reclaimed Art Project was to take the nostalgia of drawing and writing on your backpack to another level, and create a unique line of backpacks in the process. We went to Bonnaroo Music & Arts Festival to put up huge blank canvases used to make JanSport packs—and let anyone who wanted to go to town with paints, markers and other art supplies. The end result was fourteen vibrant, one-of-a-kind murals that we took back to the JanSport factory to cut apart and sew into backpacks."