"Along with the launch of the new identity, there was a need to introduce consumers to the new Seattle's Best brand and its mission to be available 'Anywhere Great Coffee is Needed.' Too many coffee dates, catch-ups, meetings and mid-afternoon breaks have been ruined by average to sub-par coffee. So we turned our mission to bring Great Coffee Everywhere into a fully integrated communications campaign, with print, digital, and films. The idea being that no rest stop is too remote and no break room too windowless, you'll find Seattle's Best Coffee 'Anywhere Great Coffee is Needed.'""Hang Glider" :30(Open on a woman in a hang glider, stuck in a tree. She is talking to herself)Woman: OK, survival skills. Don't panic, you can get out of here. You have thumbs. (The camera pulls back to reveal a Seattle's Best Coffee Café Partner. He is walking towards her)Woman: Oh, hey dude! I'm stuck in a tree. (He looks up and then begins filling a cup with coffee)Woman: Yeah, found the one tree in the field, right? (He places a lid on the cup of coffee and tosses it up to her. She catches it and smiles)Woman: Oh, coffee. I love coffee.(He then walks off camera, leaving her there. She yells after him)Woman: You know what goes good with coffee? Ladders!Super: Seattle's Best Coffee. Anywhere Great Coffee Is Needed.