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Jun-Liang Chen, designer/art director
Freeimage, design firm
Taiwan Design Center, client
"Two posters for the Taiwan International Design Competition. Experience: This poster is a call for entries. 'Human experience is the combined result of knowledge, memory, and past emotions, consisting of both the intangible and tangible elements like the sense of touch, sight, hearing, smell, and taste. It is hoped that the designer designs a scenario, a story with the experiences of users and himself—to connect products with consumers, provide solutions for life, and create a friendly, better world.' Beneficence: 'There is little differentiation between people and national boundaries. The most beautiful and eternal value in this world is the beneficence found in every one of us. Design innovation should appeal to the righteousness in every global citizen, and this collective beneficence manifests itself in the power of design. Beneficent design returns to the natural essence of life from initial design considerations to eco-friendliness. Emphasis on a humanistic affection and local cultural characteristics applied in the implementation of innovation means to love the earth and sustain life, provide the world with an abundance of technology, and humanity with goodness and natural beauty.'"
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