"Bed Stu, an urban shoe company, derived its name from the gritty New York district of Bedford Stuyvesant. To appeal to a young urban demographic, we created an identity and shot a library of stylized photography. We then applied the unconventional raw look to product packaging and motion graphics used for in-store displays and tradeshows. Bed Stu's new brand successfully upped their hip factor along with their retail presence."
