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Brant Herzer, DDB Chicago, art director
Mark Gross, DDB Chicago, creative director
Kevin Zimmerman, The Whitehouse Post, editor
Erich Joiner, Tool, director
Dan Bryant, DDB Chicago, agency producer
Brian Latt, Tool/Jennifer Siegel, executive producer
The Whitehouse Post, editorial company
D-Train, visual effects company
DDB Chicago, ad agency
Bud Light, client
"Magazine Buyer" 2:06"The moral of this Erich Joiner-directed spot for Budweiser might read something like: Don't buy a porn magazine in a liquor store where you might suddenly run into an old prom date, get embarrassing, unsolicited help from a sleazy porn connoisseur in line behind you as the store clerk asks you which complimentary sex toys you'd like with your porn magazine, because if you do, that place could be the scene of a robbery-turned-hostage-crisis and you could end up on national TV while a throng of reporters rush to interview your mom about her 'porno buying son.'"
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