"Commissioned in 2009 by art director Chris Martinez at T, the New York Times Style Magazine, Giorgio Sans was inspired by French enamel signs and generic straight-sided American sign lettering from the early twentieth century. Its extreme x-height helps to differentiate Giorgio Sans from other straight-sided sans serifs; this and the straight-sided bowls connect the sans back to its serif companion. In addition to the structural and proportional similarities, some of the distinctive details from Giorgio were brought into Giorgio Sans in order to allow the two faces to be mixed in interesting ways. One example is the alternate italic lowercase with more traditional cursive tails, echoing the more extreme tails in the serif. A set of perfectly circular alternate round capital letters creates interesting rhythms and textures in lines of copy."