"Swire Properties appointed us to design and produce Frank Gehry. Architect—an exhibition through the creative process of world-renowned architect Frank Gehry. The scope included everything from the identity, written and visual communication materials such as promotional signage, brochures, advertising, website and multimedia to the interior design experience. To demonstrate Gehry's craftsman-like approach to design, we adopted workshop-inspired design elements such as display cases made from wafer board, industrial concrete floors and ceilings with exposed piping. For the graphic identity, we applied a sleek, metallic palette of charcoal, black and hints of red. This sharp color range serves as an effective contrast to the raw, unfinished materials applied to the exhibition interior."