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Design / Identity Program / Fashion/Beauty
Beijing Shopin Discount Retailer
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Robert Dani
, designer
Seni Limpoon
, senior designer
Helen Huang
/
Mankit Kwong
, graphic designers
Marc Brulhart
, design director
Amy Chan
, art director
Marc Cansier
, creative director
Jonathan Leijonhufvud
, photographer
Edith Lee
/
ZhengYuan Li
, project managers
Beijing Shopin Retail Development Co Ltd
, client
"For this Beijing-based discount retailer, we went through our full branding process, from brand definition and identity, to retail experience. We positioned the brand as a smart and friendly companion for the value-seeking Chinese consumer."
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