Beijing Shopin Discount Retailer | Communication Arts

Robert Dani, designer
Seni Limpoon, senior designer
Helen Huang/Mankit Kwong, graphic designers
Marc Brulhart, design director
Amy Chan, art director
Marc Cansier, creative director
Jonathan Leijonhufvud, photographer
Edith Lee/ZhengYuan Li, project managers
Beijing Shopin Retail Development Co Ltd, client

"For this Beijing-based discount retailer, we went through our full branding process, from brand definition and identity, to retail experience. We positioned the brand as a smart and friendly companion for the value-seeking Chinese consumer."

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