"Hunger is an amazingly massive problem in this richest of nations. It's also amazingly hard to get people to pay attention to it. This pro bono spot was an attempt to convey the misery of hunger and poverty in a new light: imagine if you went to the grocery store, and prices had dramatically skyrocketed."Desperate" :30(Open on a vending machine on the outside of a motel where all of the prices are obscene—$14 for a bag of chips, etc. A bakery truck drives by. Cut to the inside and outside of a butcher shop—the prices are again astronomically high. The bakery truck again passes by. Cut to a 'specials' sign out front of an Applebee's-type restaurant: $350 for a chicken dinner. Cut to the inside of a supermarket. Cut to the prices of several items—apples for $11 per pound, chicken soup for $22 a can, lettuce is selling for $17 each)SFX: Loud people chanting in the distance.(Cut to the outside of the grocery store where dozens of people are picketing, carrying signs and protesting the high prices. The bread truck from earlier pulls up to the store. The group sees it, and begins moving towards it. As the crowd does, riot police take positions around the truck to guard the contents inside. There is a tense stand off between police and hungry protesters) Super: Imagine a world where food was too expensive.(Cut to a 40-ish woman, poor, but not homeless, inside the store. She looks at a loaf of bread, realizes that she can't afford it, and puts it back on the shelf. She walks away)Super: For 36 million Americans, it is.Title Card: Why Hunger WhyHunger.orgAnncr. (VO): Join us in the fight against hunger and poverty at WhyHunger.org