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Ken Hall, associate creative director/designer
John Munyan, creative director
Robert Duncan, executive creative director
Jacqueline Fodor, producer
Hard Rock International, client

"What's the fastest way to say 'rock 'n' roll restaurant' in dozens of languages? It turns out the heavy metal horns (first displayed in a rock context, according to rock historians, by the late Ronnie James Dio) are the Esperanto of hand gestures. For six years, the rockin' fork effectively became a second logo for the Cafes worldwide and still appears on their chefs' coats and catering trucks."

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