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Ken Hall, art director
Dave Knox, writer
Parker Channon, executive creative director
Steven Diller, director
Christine Gomez, executive producer
Station Films, production company
StubHub, client
"Using a classic B-movie technique called forced perspective, this TV spot highlighted the rather large downside of securing tickets the old-fashioned way versus cherry-picking the best ones on StubHub. The week the spot began running on ESPN, StubHub had the three biggest sales days in the decade-long history of the company."Binoculars" :30 (Open in a suburban den. In the foreground, in focus, a pair of binoculars sits on a table. In the blurry background, a man is getting ready to go out. He's packing a baseball glove into a backpack, etc.)Anncr. (VO): During the big game, you'll never miss any of the action with the Berkenfield QR76 Binoculars. The QR76 features fluorite prism lenses, an ergonomic focus and diopter controls.(The man starts walking towards the table to pick up the binoculars, as he does, we realize that the binoculars are massively oversized)Anncr. (VO): All of which you'll need because you didn't buy your tickets on StubHub.(Cut to three guys using StubHub to buy their tickets)Anncr. (VO): For ten years, StubHub has been the place to find great tickets to sports, concerts and more—even on the day of the event and even if it's sold out. (Cut to the stadium. There are two tunnels – one that reads 'Field Level' that heads down, and the other reads 'Upper Level' and heads up. The three StubHub guys and the man carrying the huge binoculars pass each other on the way to their sections)Title Card/Anncr. (VO): StubHub. (The man with the binoculars begins climbing the endless staircase as birds squawk)Anncr. (VO): Where do you want to sit?"
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