"As an adjunct to our binoculars TV spot, we orchestrated a social media stunt where we followed—along with a growing number of others—the travails of a fan trying to secure tickets to the Giants/Phillies playoff game. After failing, he ends up bobbing around McCovey Cove with giant binoculars in hand. His picture was posted all over the web by fans and followers and he was even featured during Fox's broadcast of the game."
