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James Moslander, art director
Anthony Goldstein, writer
Jeff Williams, executive creative director
Christina Stumpf, editor
Mary Alberque, agency producer
Tool of North America, design firm
Wieden+Kennedy, ad agency
Nike, client
"To extend the Nike Pro Combat storyline from the David Fincher directed TV spot, Tool created an interactive banner experience that allows users to have a 'Staring Battle' with star NFL running back Adrian Peterson. Within the banner experience is integrated webcam and motion sensor technology to allow for a real-time staring competition. This co-directing project between Jason Zada and leading interactive developer Grant Skinner pushed the boundaries of hi-def video and interactivity within the banner. Depending on how well you do against Adrian, you may be faced with different reactions to try and get you off of your game, including head-bobs and even a fly walking across Peterson's stone-cold stare."
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