"It's safe to say that most everyone knows Birkenstocks feel good. Our job was to demonstrate that they now look good as well. Our solution was to create a series of print ads that stayed true to the brand's earthy associations, while highlighting the sandal's newfound stylishness. And then, for the first time, to run those ads in high-profile fashion publications. The campaign has been a runaway success and, perhaps, for the first time in its 236-year history, Birkenstock had to replenish a completely sold-out inventory."