Lays Carved Billboard | Communication Arts

Hylton Mann, art director
Andy Linardatos, writer
Andy Linardatos/Hylton Mann, creative directors
Mark Prole, agency producer
Frito-Lay, Lay's Kettle Cooked, client

"Consumers didn't believe that Lay's Kettle Cooked chips were made with traditional, artisan cooking methods. To demonstrate just how hand-crafted Kettle Cooked chips are, we hand-carved a billboard made of wood."

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