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Advertising / Posters / Food/Drink
Lays Carved Billboard
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Hylton Mann
, art director
Andy Linardatos
, writer
Andy Linardatos
/
Hylton Mann
, creative directors
Mark Prole
, agency producer
Frito-Lay, Lay's Kettle Cooked
, client
"Consumers didn't believe that Lay's Kettle Cooked chips were made with traditional, artisan cooking methods. To demonstrate just how hand-crafted Kettle Cooked chips are, we hand-carved a billboard made of wood."
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