"To introduce their new man-tastic flavors, Ruffles offered Facebook fans 99¢ off a 99¢ bag. Once fans grabbed their bags, they dove into the Ruffles Feeding Frenzy, a week-long web serial that featured real piranhas living in a custom-built underwater bachelor pad. Every day at 3PM, we started a frenzy by feeding the fish our ingredients, like chicken wings, beef and cheese. Did they like their tasty snacks? You bet your ass they did."