"With the help of its spokesman, Olympic gold medal winner Alex Bilodeau, Quaker Canada created a Facebook application called the Tower of Bowls. The app challenged Canadians to donate breakfasts to Food Banks Canada, a charity that helps feed Canadians in need. To contribute, Facebook fans were asked to design their own customized oatmeal bowls and share them with friends and family. For every bowl design submitted, one breakfast was donated and a message was sent to the fan's friends and family, encouraging them to participate, too."
