Ben Wolan, art director
Graham Douglas/
Michelle Hirschberg/
Colin Lord, writers
Ronaldo Jardim, interactive designer
Neil Heymann, creative director
Kevin Brady, group creative director
Ted Royer/
Nik Studzinski, executive creative directors
Steve Grant, senior brand strategist
Everynone, editor/director of photography/director
Jason Curtis, interactive producer
Andrew Allen/
Scott Chinn, executive producers
Sally-Ann Dale, executive integrated producer
Epoch Films, production company
Prudential, client
"More than 10,000 Americans retire each day, and retirement itself is undergoing unprecedented change. While the rest of the category promises shallow hopes of vineyards and yachts, we captured what it felt like for real people to wake up on their first day of retirement. In 2011, we collected and documented personal experiences from across the country and launched 'Day One Stories,' an integrated campaign encouraging people to talk about what retirement means and to proactively plan for their own."
