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Micky Coyne/Ben Wolan (PSA), art directors
Graham Douglas/Michelle Hirschberg (PSA), writers
Ted Royer/Nik Studzinski, executive creative directors
Tavis Coburn (print), illustrator
Brent Harris (PSA), Skunk U S, director
Human (PSA), music
Toph Brown (website)/TJ Ryan (PSA), producers
Cliff Lewis (print), senior producer
Scott Chinn (PSA), executive producer
Sally-Ann Dale, executive integrated producer
Rock Paper Scissors (PSA), post-production company
Egg Films (PSA)/Skunk U S (PSA), production companies
Fancy Pants Interactive (website), development partner

"There's nothing more basic than a glass of water. But for the month of March, an eight-ounce glass is not just a vessel that carries water. It's a vessel that carries hope for children in need around the world. In the sixth year of this campaign, we demonstrate the power that a glass of water can have. With the help of the UNICEF Tap Project, a glass won't just replenish the thirst of one person. It has the power to replenish the thirst of dozens. From March 19 to 25, 2012, just $1 paid for restaurant tap water helped provide clean, safe water for 40 kids in need."

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