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Petter Hernmarck, art director
Erik Hogfeldt, writer
Neil Heymann, creative director
Mike Bodge, interactive creative director
Ted Royer, executive creative director
Ben Gregor, Knucklehead, director
Red Rhythm, music
Dana May, producer
Andrew Allen, interactive producer
Sally-Ann Dale, executive integrated producer
The Whitehouse, editorial company
The Mill, post-production company
Knucklehead, production company
PUMA, client

"What happens when Valentine's Day falls on game day? Should you support the team you love or cuddle up with the one you love? For a European football fan, the answer is simple. To get men all over Europe off the hook, Droga5 and PUMA created The Hardchorus—a viral video featuring some of the hardest football hooligans singing one of the most romantic and powerful of love songs, 'Truly, Madly, Deeply,' by Savage Garden. On the Hardchorus website, football fans could personalize and send the song as a digital love letter to their better halves—keeping them truly, madly and deeply happy while still being right where they wanted to be: in the stands."


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