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Amanda Clelland, art director
Tim Gordon, writer
Ted Royer, executive creative director
Buck, animation
Beast, editorial company
Beacon Street Studios, music
Sound Lounge, sound design
Tomorrow s Brightest Minds, director
Sally-Ann Dale, executive integrated producer
Oil Factory, production company
Absolute Post, post-production company
Method, client
"Method's 'Shiny Suds' tackles big cleaning companies (and their big cleaning chemicals) head on. By parodying a traditional cleaning commercial, the spot flips the idea of 'clean' upside down, leaving the viewer feeling dirty—the same effect as chemical residue. By exposing the truth that the harmful chemicals we clean with are actually making things dirtier, we made a strong impression on our target. Furthermore, as Method's mission has always been to make products safe and free of toxic ingredients, this film dovetailed nicely with Senator Al Franken's initiative to pass a law requiring labels to be placed on toxic cleaning products.""Shiny Suds" :60(Open on what appears to be a typical cleaning commercial, with a jingle and watch magical cleaning suds clean a bathroom. The mother is amazed by their power and effectiveness)Jingle: Shiny suds, we're shiny suds, we shine like only shiny suds, shiny suds do a shine-tastic job… a shine-tastic job(After the commercial ends we are back in the bathroom the next morning, we see the mother enter)Mother: Breakfast in twenty!(She pulls the shower curtain and is startled by the Shiny Suds who have hung around)All Bubbles: Morning!Bubble: Have you forgotten us already?SFX: LaughterMother: Why are you still here?Bubble: We’re here because you sprayed us here.Bubble: We’re the chemical residue left over by your cleaner.Bubble: Made from toxic ingredients.Bubble: We give you the impression we’re clean.Bubble: And then we get to watch you clean.SFX: Creepy laugh.Bubble: Now if you please…Bubble: Scrubby-dubby baby.Bubble: You don’t want to be late for work.Bubble: Get in the tub please.SFX: Creepy catcalls, and then cheering.(The mother contemplates getting into the shower, finally deciding she still actually needs to use her shower, no matter how many chemicals are left over. The Shiny Suds call out to her like creepy construction workers)Bubble: The gym is doing wonders on your core.Bubble: Use the loofah.All bubbles: Loofah, loofah, loofah, loofah! (The mother reaches down to pick up the loofah)SFX: Lots of cheering. (Cut out to the mother finishing her shower as quickly as possible)Title Card: You deserve to know what chemicals are in your cleaners.Song: Shiny suds, we're shiny suds, we shine like only shiny suds, shiny suds do a shine-tastic job…Title Card: Support the Household Product Labeling Act.Title Card: Method. peopleagainstdirty.com
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