"The do-it-yourself holiday card is inspired by traditional Advent calendars, where you open one 'window' a day. That, along with the old-school Concentration TV game show where you try and solve a rebus puzzle, provided the inspiration for the holiday promo. We came up with five themes that people could choose between—from the more standard 'happy holidays' to the quirky 'television, beer & general laziness'—to customize their own holiday message. Or, anyone feeling adventurous could mix and match all five themes to create a message that makes absolutely no sense. Hard to believe, but Max says this was even more fun to write than it was to design."