"It started with a short e-mail and grew into a collaborative adventure. In May of 2010, executive pastry chef William Werner came to CDA with a new high-end pastry shop, Tell Tale Preserve Company. Each piece of design was conceived to match the quality of the pastries and confections. Along with identity and packaging, there were unique design opportunities such as the monthly CSA-style Society bag, Japanese furoshiki Valentine's Day gift and an extended pop-up 'Trunk Show'—the chalk art for this was completed over winter break, with CCA student Caitlin Ng and Josh's kids helping out to get it done. Many pastries were consumed."