"In the eight-plus years of working with Stanford Lively Arts, we managed to revitalize a stodgy brand, helping reposition it as the innovative curator and originator of world-class arts programming that it truly is. In the implementation of an integrated branding program every season encompassing all forms of communication materials, highlights included crafting Lively Arts' first-ever Opening Night Gala reception invitations, as well as injecting its under-performing Wine Reception Series with new life. The former provided a sold-out crowd, media coverage and unprecedented attendance numbers for the season, and the latter saw an all-time 30 percent response rate with our redesign of the materials, bringing increased visibility and donations to the arts organization."