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Georges El-Ten (website)/Alexander Nowak, art directors
Andrei Khashan (website)/Feliks Richter, writers
Ryan Hoelting (website), designer
Kim Mok (broadcast), associate creative director
Maja Fernqvist/Neil Heymann (website)/Joakim Saul, creative directors
Ted Royer/Nik Studzinski, executive creative directors
Jonny Bauer (website), strategy
Johnny Green (broadcast), director
Human, music composer
Sarah Frances Hartley, associate producer
Maggie O Brien (website), senior producer
Ben Davies/Lindsey Slaby (website), executive producers
Sally-Ann Dale, executive integrated producer
Speade, editorial company
The Mill (broadcast), post-production company
Hungryman (broadcast), production company
RESN (website), development partner
Hennessy, client

"Everyone has one. That dream you can't give up. The cause worth fighting for. The ambition that drives you. It's your Wild Rabbit. Few see it, even fewer dare to chase it. In early 2012, we helped Hennessy V.S. introduce the world to the powerful, dark and mysterious Wild Rabbit—a metaphor for people's inner drive and ambition—by way of a fully integrated campaign featuring Manny Pacquiao, Erykah Badu and Martin Scorsese. The campaign, which includes a unique interactive experience developed with Resn and TV films, directed by Hungryman's Johnny Green, salutes those who never stop and never settle when it comes to reaching success."

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