Swedish Digital | Communication Arts

Gustav Egerstedt/Lisa Engardt, art directors
Petter Dixelius, writer
Adam Kerj, creative director
Erik Hiort af Ornäs, technology director
Saatchi & Saatchi, Stockholm, ad agency
Ariel, client

Ariel Fashion Shoot was a six-day live installation located at Stockholm Central Station where Facebook users were able to control a live ABB robot inside a giant glass box giving them the chance to shoot and stain moving garments.

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