"This campaign features IKEA's bedding catalog. Six different mattresses are shown by six Swedish artists, each of them interpreting a classic lullaby performed in a dreamy and surreal music video. By scrolling up and down the user can change between the artists' music videos and the mattresses. Experience, for instance, a soulful Tingsek having trouble falling asleep. Just as the princess from the famous fairytale, he gets annoyed by something that can be felt through the pile of mattresses. But guess what? It's not a pea—it's Tingsek's band! Let yourself fall asleep to beautifully performed lullabies!"