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Axel Lindahl, photographer
LVMH Group, client

"Kokokaka's first collaboration with the French fashion house Louis Vuitton is a permanent interactive musical experience of Louis Vuitton's Small Leather Goods. Based on the core values—timelessness, elegance, playfulness—Kokokaka created a strong visual world of senses that trigger sight, hearing and touch and at the same time give the user the possibility to explore the products in detail. The concept took the form of an interactive symphony orchestra made of wallets, iPhone cases, coin purses and key holders. For this occasion Kokokaka built a special sound engine—a kind of music composing tool—that makes it possible for the user to conduct their own musical experience. One of many challenges in this production was to do all the effects initially in the film camera to keep an organic, non-digital sense of aesthetics."

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