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Niklas Karlsson, art director
Patrick Gardner, writer
Mark Chalmers/Tony Högqvist, executive creative directors
Michael Aneto, strategy
Mattias Hallqvist/Mikael Lundmark, programmers
Alexander Radsby, photographer
Oskar Lundgren/Karl Nord, directors
Markus Björk/Patrik Sundberg, producers
Fredrik Heghammar, executive producer
Checkland Kindleysides, production company
Björn Kummeneje, project design and development
Perfect Fools, ad agency
Converse EMEA, client

"The activity was founded on two concepts: 'Chuck Taylor All Star: a blank Canvas for self-expression' and 'Converse: independent enough not to follow.' Our solution grew out of the successful Converse Flag, a static physical construction of red, white and blue Chuck Taylors in the shape of an American flag. The Flag gave us an idea: It's exciting to turn the shoes themselves into content, but what if instead of one content type we could use them to communicate any engaging experience? The result: The Canvas Shoe Screen—a 13' x 16 1/2' screen built out of shoes, capable of displaying low-resolution video in real-time. The screen traveled between stores around Europe, and films and pictures of the experiment were widely shared in social media."


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