"The activity was founded on two concepts: 'Chuck Taylor All Star: a blank Canvas for self-expression' and 'Converse: independent enough not to follow.' Our solution grew out of the successful Converse Flag, a static physical construction of red, white and blue Chuck Taylors in the shape of an American flag. The Flag gave us an idea: It's exciting to turn the shoes themselves into content, but what if instead of one content type we could use them to communicate any engaging experience? The result: The Canvas Shoe Screen—a 13' x 16 1/2' screen built out of shoes, capable of displaying low-resolution video in real-time. The screen traveled between stores around Europe, and films and pictures of the experiment were widely shared in social media."