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Geoff Shirley, creative director
Highland Group, ad agency
Holland Hospital, client
"Sliver Lake Dunes, Michigan. Advertising campaign for Holland Hospital. Each season I shoot throughout Western Michigan for the hospital's ongoing image campaign. Through outdoor boards, print and web, they make a strong bond with Michiganders, by simply sharing the beauty of the people, land and resources of a place they all love. This is right on the western coast of Lake Michigan, in February, so of course it was cold, with a serious windchill temperature, where you wade through dense drifts of snow and sand mixed together. The cold wind numbs your skin, and the sand blasts it, without you ever feeling it, until later."
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