"The
IdeaPaint website was built with two specific thoughts: 1) have it mimic the freedom and openness of a giant whiteboard, and 2) make it look different than everything else in its space. Both were established with a minimalist approach to simplifying the design. The site is the hub of social media activity, a huge marketing tool for the brand, with a robust backend that segments users, captures leads and remarkets to potential consumers based on their needs."
