"MIXI is the world's smallest ice cream factory. It's a vending machine that mixes and freezes fresh scoops of hard-packed ice cream, custom made with mix-ins, in 45 seconds. It's an unbelievable technology, like a modern day Willy Wonka. That insight is what led us to create the carnival inside brand—bold, fun, mysterious and bright. There's something crazy good happening inside the machine. You just don't know what. Or how. But who cares. It's ice cream like you never had ice cream. As Wonka himself would say, 'A little nonsense, now and then, is relished by the wisest men.'"