"The easiest thing to do in the world of financial marketing is show a bunch of slightly paunchy guys in white shirts and ties shaking hands across a conference table. Or make a reference to sailing. Headwaters' sensibilities as a brand couldn't be farther from either stereotype. The Denver-based bank is full of ex Wall Streeters and entrepreneurs who are smart and independent with a distinct personality that separates them from the pack. They embraced the importance of brand building and when building their website
, we embraced the notion that serious categories and cookie cutter aren't mutually exclusive."