"Crossmedia branding for the Contemporary Art Museum St. Louis. Saddled with an unwieldy formal name, no established 'call' name, a hard-to-work-around logo and a drab website, the museum had struggled to establish a bond with the public. TOKY's new identity established an easy-to-remember name and signature style, bringing energy and surprise to printed information and signage. The new website brought their numerous public outreach events to the home page, and made deep information easy to find. A perpetual scroll on the Exhibition Archive page helps users to quickly find past exhibitions with thumbnail images. The app automatically presents different information for users inside the museum (such as information about the artwork they are viewing), within the city (directions to the museum, hours) or out of town (facts about the museum, visiting the museum)."