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Katy Fischer, designer
Eric Thoelke, creative director
Scott Pondrum, illustrator
Bailey s Range, client
"The fourth of our restaurant identities for impresario Dave Bailey, Range is a gourmet burger extravaganza, a blast of down-home country comfort, and the commissary hub of Bailey's sprawling restaurant network. We developed the name of the restaurant for the variety of food served, the image of grass-fed burgers, and the gleaming industrial kitchen open to table view. To achieve a homey roadhouse aesthetic, we commissioned a folk artist for paintings of food. Menu shells are printed full color with imprintable backs."
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