"The fourth of our restaurant identities for impresario Dave Bailey, Range is a gourmet burger extravaganza, a blast of down-home country comfort, and the commissary hub of Bailey's sprawling restaurant network. We developed the name of the restaurant for the variety of food served, the image of grass-fed burgers, and the gleaming industrial kitchen open to table view. To achieve a homey roadhouse aesthetic, we commissioned a folk artist for paintings of food. Menu shells are printed full color with imprintable backs."
