"An employee benefit consultancy was to spin-off from their corporate parent company, and had 90 days to launch a completely new brand. Based on brand research, we renamed the company Caravus to reflect their promise of quality healthcare and disability coverage, as well as highly personalized service. We created the new brand messaging, identity, signature style, and collateral, then turned to the website. The site features easy to understand infographics that make the complexities of purchasing healthcare benefits easier for non-experts. Navigation was simplified, ease of use emphasized, and copy created that engaged and assured the reader. Webfonts help to more deeply brand the site and make it distinct in a crowded, often blandly corporate competitive landscape."