"Smithsonian Channel for iPad is like no other TV network app. We designed the app to transform the act of watching video seamlessly into an interactive experience. Users are presented with three options: 'Watch Our Videos,' 'Find a Show' or 'Create Your Channel.' The first two lead to a visually stunning curated video area and an easily navigable directory of shows. But it is the third option that leads to the app's key innovation—a place to create their own viewing experience; their own channel. Selected as iTunes' iPad App of the Week during its initial release, this app puts the Smithsonian Channel in users' hands by giving them access to a wide and diverse array of video content, and the power to personalize."