"The AIDS Council of NSW (ACON) is a health promotion organization based in the gay, lesbian, bisexual and transgender communities. They approached us to develop a campaign to encourage the use of condoms within the gay community and continue to reinforce a safe-sex culture. The key challenge was finding a way to resonate with an audience that has heard this same message repeatedly. With the tagline 'Slip it on,' our campaign took inspiration from 1960s Pop Art. Australian-grown, waxed-tipped bananas inspired the concept for the campaign, the design referencing safe-sex programs that use bananas to show how condoms are put on. As an extension of this, the tag line adds 'dom' to ACON, creating the line ACONdom. The campaign appeared on legal street posters and in selected publications across New South Wales as well as online banner ads and a viral game."