"POL Oxygen approached us to do a special edition of the magazine with Vince Frost as guest art director. In the initial briefing, it was discussed that it would be all about people who move effortlessly between creative fields. We came up with the notion of 'Stretch' and set about stretching the boundaries of magazine design. The magazine itself is stretched. At 21 5/8", Stretch is double the height of a standard POL Oxygen magazine, with a horizontal split down the middle so it folds to fit on a library shelf. The spilt changes the way the reader interacts with the magazine, breaking conventional ways of reading. The bronzed skeleton sculpture by Marc Quinn used on the front cover, again reinforced the stretch theme. It unfolds to reveal a midget—a stretch on reality that is only revealed once you open the cover."