"Woolworths in South Africa is an up-market department store chain. They worked with a US brand designer to develop a new visual identity and then engaged us to deliver a fresh new brand proposition across multiple touchpoints. Our deliverable was an updated version of their brand book, in order to introduce clients and staff to their fresh look and feel. To ensure their personality was reflected in the right way, it was important to step away from traditional corporate brand books and communicate in an honest, down-to-earth manner. With the theme, 'what a difference a day makes', the brand book reflects Woolworths' round-the-clock commitment to quality in their stores and their communities. The stories provide insight to the care and attention each Woolworths employee brings to making a difference the company and the people it supports."