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"Our brief was to design the first truly comprehensive global collection of Indian recipes, demonstrating the incredible diversity of Indian cuisine. This included the design of the cover, contents and packaging. The book features more than 1,000 recipes and 200 color photographs and illustrations from the furthest corners of India—our task was to find a consistent way to hold the huge amount of diverse foods and locations together. Our inspiration came from a small Indian grocery close to our studio. We noticed that the rice came in a colorful cotton bag and had the same proportions as the India cookbook. This cookbook won best Indian cuisine cookbook in the world in the prestigious Gourmand Cookbook Awards in 2011."
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