"Australian conductor, Ollivier-Philippe Cunéo, came to us with a brief to create a brand identity and website that could support him as he develops his career both in Australia and overseas. Cunéo's new identity is both classic and contemporary. The logo is based on a single continuous line, evocative of the way that a conductor uses his baton to trace shapes in the air to indicate musical tempo and dynamics. The accent is Cunéo's name as it cleverly becomes the conductor's baton engaging with the musical wave of the typography. The idea of this continuous line is extended into the website design, which also uses the baton device as part of the navigation. Elegant black-and-white photography is used to convey a sense of experience and artistry that effectively positions Cunéo amongst his international peers."