Captions were written by Hub Strategy. "Twenty-five years ago Chevys set the standard for fresh mex, but somewhere along the way, they'd lost their mojo and became highly corporate. We were hired to perform a complete brand overhaul and started by injecting a fun, irreverent voice into everything from the website to menus, bar napkins, bathroom signage, napkin rings, server T-shirts and in-store posters. We used woodblock type, custom illustration and a Mexican-inspired color palette to create an authentic and vibrant look."© Kevin Twomey
