"Peripheral Vision" :30"Shooting the Oakland A's TV commercials is particularly challenging. The budgets are super tight, the players are not actors, we're limited to shooting in and around the practice facility in Arizona, and we shoot eight spots in three days. All that being said, it's really fun. As is the case for all of our broadcast, video and short film work, we write the spots and also produce them—we work with a local crew in Arizona, a DP from San Francisco, our founder DJ directs the spots, and we do all of the editing and motion graphics at Hub. The spots have been really well received by the award shows, fans and players alike."