"SnowBash is a raucous event thrown at the foot of Squaw Valley, fueled by snow, beer and live music. We asked, 'Who better to represent that sort of event than a hybrid abominable snowman/snowflake?' So that's what we did. The logo identified the event as something a bit different and interesting while appealing to the ski/board culture. The logo was used on swag, such as fleece jackets and snowboard stickers, and in promotions online and around the mountain. The event was a huge success and after summer hibernation will be back next year to do it all over again."