"Microsoft was launching a totally new mobile OS (Windows Phone 7) and wanted to get the attention of influential bloggers to help spread the word. We researched individual bloggers (there were more than 60 of them) and dug so deep into their backgrounds that we began to feel like cyber stalkers. We used this information to design and build a shadow box completely unique to each blogger. Each shadow box has four square tiles representing different features of the phone. These tiles were customized based on the theme of each blog, the bloggers themselves and how we thought their personal Windows Phone 7 interface might look. To pull off this level of customization, we worked with artists from around the globe to create objects for the tiles. When a shadow box was complete, it was loaded with a Windows Phone and shipped off in an insane amount of bubble wrap."© Kevin Twomey