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Fritz Klaetke, designer/design director
Institute of Contemporary Art, Boston, client

"For the catalog of the exhibition Getting Emotional (featuring artists including Marlene Dumas, Bill Viola, Andy Warhol, Marina Abramovic, Elizabeth Peyton, Louise Bourgeois, Ron Mueck, Barbara Kruger, and Ed Ruscha) the trap was to make the design 'emotional.' So we created a very "neutral" layout (Helvetica and a highly ordered grid) with hits of intense color."

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