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Design / Trademarks / Health
Focus logo
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Fritz Klaetke
/
Ian Varrassi
, designers
Fritz Klaetke
, design director
Susan Battista
, strategist
Focus Fitness Center
, client
"For a high-end fitness center run by a former Olympic athlete, we wanted to use the classic rings but in a way that wouldn't result in a call from the Olympic committee lawyers."
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