"The Robert McLaughlin Gallery hosts world-class art exhibitions in an architectural gem, created by renowned Canadian architect Arthur Erickson. A new CEO instigated a major strategy and brand development that culminated in a new identity program, and a plan to more fully engage the local community. Inspired by the geometric shapes of the buildings architecture, we developed a flexible brand that can enable designers to play with scale, cropping and placement in many different ways on various formats."
