"This self-promotional mailer was developed for Toronto-based illustrator Ben Weeks. In order to get the attention of the top international design and advertising firms that are Ben's ideal clients, the promo had to be clever and visually impressive. We came up with the concept to have Ben illustrate his favorite things, including the work of his dream clients, in his signature quirky style. When sending the promo out, the illustration of the addressee's work is hand-circled, giving it a personal touch. The back side reads 'Ben Weeks has many loves, including you.'"